Taco lovers, rejoice! Taco Bell has officially changed the date of National Taco Day for a more fitting celebration. This fast food giant successfully lobbied to move the holiday from its usual October 4 date to October 1 in 2024, so it aligns with the much-loved Taco Tuesday tradition.
With the help of the National Day Calendar organization, this change promises to bring an even bigger taco celebration. Here’s everything you need to know about the new National Taco Day and why it’s a win for taco lovers everywhere.
Why Taco Bell Moved National Taco Day
For years, National Taco Day has been celebrated on October 4, but as Taco Bell’s Chief Marketing Officer, Taylor Montgomery, pointed out, it rarely fell on a Tuesday, which felt like a missed opportunity.
“With National Taco Day coming up, it felt unnatural for it to not fall on a Tuesday,” Montgomery said. By moving the date to the first Tuesday in October, Taco Bell has given fans the chance to enjoy their tacos on the one day of the week they’re celebrated the most: Taco Tuesday.
This change comes just a year after Taco Bell’s other big win—getting the trademark for “Taco Tuesday” canceled, allowing every business to use the phrase rights-free.
A Brief History Of National Taco Day
The origins of National Taco Day date back to the 1960s in San Antonio, Texas, when it was celebrated on May 3. However, the celebration faded until businesses revived it in 2009, shifting it to October 4.
According to Gustavo Arellano’s book, “Tacos USA: How Mexican Food Conquered America,” the day was originally a more local affair. However, once revived, it became a national event, but it only coincided with Taco Tuesday four times since 2009.
By aligning National Taco Day with Taco Tuesday, Taco Bell is bringing taco lovers a more synchronized and exciting event.
The Big Celebration: Deals, Rewards, And More
Taco Bell isn’t just stopping at changing the date. They’re planning a massive month-long celebration with special deals starting on October 1, 2024, and continuing throughout the entire month.
Make sure to check the Taco Bell Rewards app for updates and exclusive offers, as well as their social media channels for all the latest announcements on how you can get in on the taco action.
What This Means For Taco Lovers
The shift of National Taco Day to Taco Tuesday means more convenience and more reasons to celebrate. The change gives taco enthusiasts everywhere the opportunity to enjoy more special deals, gatherings, and reasons to indulge in their favorite taco creations.
With Taco Bell leading the charge, it’s clear that this new date will be filled with fun, flavor, and plenty of tacos to go around!
Conclusion:
Taco Bell’s decision to move National Taco Day to the first Tuesday in October is a game-changer for taco enthusiasts across the country. By aligning this beloved holiday with Taco Tuesday, fans now have an even bigger reason to celebrate.
Don’t forget to check the Taco Bell app for exclusive deals starting October 1, 2024, and enjoy the ultimate taco experience all month long!
FAQs
1. When Is National Taco Day Now?
National Taco Day will now be celebrated on October 1, starting in 2024, and will align with Taco Tuesday.
2. Why Did Taco Bell Change The Date Of National Taco Day?
Taco Bell wanted to align National Taco Day with Taco Tuesday, a day already beloved by taco fans, to create a more meaningful and exciting celebration.
3. What Special Deals Can We Expect For National Taco Day?
Taco Bell is planning a series of deals starting on October 1, 2024, which will last the entire month. Be sure to check the Taco Bell Rewards app for updates and exclusive offers.
4. Did Taco Bell Also Win The Rights To Taco Tuesday?
In 2023, Taco Bell successfully lobbied to get the “Taco Tuesday” trademark canceled, allowing all businesses to use the term without legal restrictions.
5. How Can I Stay Updated On Taco Bell’s National Taco Day Promotions?
Fans can stay updated on the latest Taco Bell promotions by downloading the Taco Bell Rewards app and following them on social media for announcements.
